Search Engine Marketing Principles
Search Engine Marketing (SEM) aims to increase website visibility by promoting websites in the Main Search Engine results pages (SERPs)
- SEM methods include:
- Search Engine Optimization (or SEO)
- Paid Search Engine Placement
Search Engine Optimisation aims to gain Top Search Engine Placement as a free listing based on relative website Merit.
Search Engine Marketing also looks at Pay Per Click Advertising and other forms of paid advertising to gain a top or prominent search engine placement.
Success of such SEM campaigns depends upon the rate of return on investment and unfortunately prominent listing depends upon a sustained financial investment to maintain website visibility.
